01 · Print and Digital Marketing
Marketing that reports back.
Brand, direct mail, email and social from the same team that runs your technology, so every piece can be tracked.
Anatomy of a postcard
Maple St. PlumbingOne call. One fix.$50 off your first visit125Scan or call, and mention code MAPLE50.(815) 555-0100PostagePostal Customer34
1
One promise as the headline
2
One clear offer
3
A way to trace the response
4
The address and postage area USPS needs
5
A brand that matches everywhere
Illustration with a fictional business
Every dollar reports back
If you cannot trace a customer to a campaign, you cannot spend wisely.
01
Campaign
Postcard, email or post.
02
Tracking
Its own phone number, QR code or code.
03
Lead
A call or a form.
04
Customer
A booked job.
05
Result
What each customer cost.
Because we also run the technology, the tracking number forwards correctly, the landing page loads fast and the QR code points somewhere worth arriving.
Six pieces, one system
Marketing fails from scatter, not size. These work together, sized to a local budget.
Brand identity
A logo and look that match on trucks, cards and mail.
Foundation
Direct mail
Postcards to the neighborhoods you choose.
Local reach
Print materials
Brochures, cards, flyers and signs.
Leave-behinds
Stay in touch with people who already know you.
Repeat business
Social
Graphics and a steady presence.
Visibility
Reporting
Calls, forms and codes tied to each campaign.
Proof
Direct mail, by the rules
Every Door Direct Mail Retail sends to routes instead of a list. USPS publishes the rules, and we design to them.
200+
pieces per mailing
5,000
pieces per ZIP code per day
3.3 oz
maximum weight
15 × 12 in
maximum size
Pieces must also be at least 5 inches long and 3½ inches high, and each mailing needs a postage statement. We help you choose routes by distance, home age and past-customer patterns. Source: USPS, EDDM-Retail standards
Email that reaches the inbox
This is where marketing and IT meet. We set up the records and the rules before the first campaign.
Example records for example.comSPF v=spf1 include:_spf.mailer.example ~allDKIM v=DKIM1; k=rsa; p=MIGfMA0GCSq…DMARC v=DMARC1; p=none; rua=mailto:reports@example.com
Google’s sender rules
- Everyone needs SPF or DKIM, and a spam rate under 0.3%
- Senders of 5,000+ a day to Gmail need SPF, DKIM and DMARC
- Marketing mail needs one-click unsubscribe
CAN-SPAM, in short
- Accurate From, To and routing information
- A truthful subject line
- Say clearly that it is an ad
- Your valid physical postal address
- A clear way to opt out
- Honor opt-outs within 10 business days
Each violating email can carry a penalty of up to $53,088. General information, not legal advice. FTC compliance guide
Keep text and logos hereBleedTrim
Press-ready, not “close enough”
Files go out set up the way printers expect.
- 300 ppi images
- CMYK color
- 0.125 in bleed on all sides
- Text inside the safe zone
- Fonts embedded in the PDF
Abe worked at a newspaper early in his career, then spent 16 years running IT for a commercial print and mail operation, supporting prepress workflow, variable-data printing and mail-processing systems. Source for the file specs: a trade printer’s print-ready checklist
07 · The proof
Cruz Cleaning: brand, site, SEO and mail.
We handled the logo, the website, local SEO and direct mail. In about 60 days they ranked on the top page of Google for McHenry and several nearby cities. Results vary by market, and we make no ranking promises.
Four steps, measured at the end
1
Plan
Goals, budget and who to reach.
2
Build
Brand, pieces and tracking.
3
Launch
Print, mail, send and post.
4
Report
What came in, and what it cost.
09 · Next step
Bring us one campaign.
We will show you what coordination does. The planning conversation is free.
FAQ
Print & Digital Marketing: common questions
How much does a direct mail campaign cost?
It scales with quantity and format: the cost is design, printing and postage. We design targeting so you mail fewer pieces to better prospects, and you’ll get a flat quote covering all three before anything runs.
Can you match our existing brand and materials?
Yes — and if your brand needs tightening first, that’s often the best first dollar spent. Abe spent 16 years supporting a commercial print and mail operation, so print files go out press-ready, not “close enough.”
How do we know if the marketing is working?
We build measurement in from the start: tracked phone numbers or codes, form analytics, and simple reporting that ties inquiries to campaigns. You’ll see cost per lead, not just pretty samples.
Do you handle the printing too?
Yes. We prepare press-ready files and produce jobs through professional trade channels, with a quote before anything runs.
What do the email rules require?
The FTC’s CAN-SPAM rules call for honest headers and subject lines, a physical address, a clear opt-out that you honor within 10 business days, and a note that the message is an ad. Gmail also requires email authentication. We set both up. This is general information, not legal advice.
Service area
Print & Digital Marketing across our region
We deliver this service on-site and remotely throughout McHenry County, the NW suburbs, and SE Wisconsin.
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