01 · Case study
From no website to a steady flow of new leads.
Cruz Cleaning Service LLC, a McHenry-based residential and commercial cleaning company, came to BitNetica with no website and little online presence. Within about 60 days they were ranking on the top page of Google for McHenry and several nearby cities.
Case file
Client
Cruz Cleaning Service LLC
Home services
Location
McHenry, IL
Local
Starting point
No website, little online presence
Day 0
Work
Brand, website, local SEO, direct mail
Full stack
Told with the owners’ permission
A great business that nobody could find.
Manuel and Gloria Cruz built a cleaning business on hard work and word of mouth, serving homes, offices, dealerships, schools and commercial clients across the McHenry area.
But with no website and no digital presence, they were invisible to the many local customers searching online every day. They also had no self-service way for those customers to request a quote. They needed a brand, a presence, and a reliable engine for new business.
The whole growth stack, end to end.
1
Brand and logo
A clean, professional identity that made Cruz Cleaning look established and trustworthy.
2
Website
A fast, mobile-first site with a self-service online estimate form, so customers can request a quote 24/7.
3
Local SEO
Optimization targeting McHenry and surrounding cities, so the right customers find them first.
4
Direct mail
Targeted postcard campaigns to specific neighborhoods that brought in new clients.
What the work delivered.
The targeted direct-mail campaigns brought in additional clients, and the combination gave Cruz Cleaning a real brand, a strong online presence and a healthy, growing pipeline. Email marketing for the business is next.
~60 days
from no website to the top page of Google for McHenry and several nearby cities
Weekly
consistent new leads from page visits, business inquiries and new customers
24/7
self-service estimate form that captures interest around the clock
★★★★★
BitNetica built our brand, our website, and our marketing. We went from no website to the top of Google and new leads every week.
Cruz Cleaning Service LLC
Could this be your business?
The same playbook of branding, a lead-generating website, local SEO and targeted marketing is what we bring to businesses across McHenry County and southeastern Wisconsin.